Pardál Beer is one of Budvar’s sub brands in Czech Republic. In an effort to get the rurally brewed brand sold in city bard and pubs, the ads suggest what country folk and urban hipsters may have in common. In cooperation with Kaspen Jung von Matt, we created a print campaign with handmade typographies. The ads were featured in the 04–2016 volume of Lürzer’s Archive.
Branding, Graphic Design